Fakes vs. Originals: Why you should never go for a copy when it comes to Sneakers

👟 Fakes vs. Originals: Why you should never opt for a copy when it comes to Sneakers

 

Summary: Counterfeit Sneakers may seem like a cheap bargain at first glance – but in reality, they pose serious risks: toxic chemicals, poor cushioning, injury risk, environmental damage, organized crime, and no warranty. This guide highlights all dimensions of the problem and shows why only original products are truly worthwhile.


🧪 1. Hidden health hazards

  • Heavy metals & plasticizers. An AAFA sample found that 36% of analyzed fakes exceeded US product safety limits and contained arsenic, cadmium, lead, or phthalates (aafaglobal.org). Even small amounts of arsenic or lead can cause developmental disorders and cancer (aafaglobal.org).

  • Skin contact & off-gassing. Cheap adhesives emit VOCs that can cause headaches and respiratory irritation.

 

🦵 2. Joint and injury risks

  • Cheap cushioning, high stress. A biomechanical study showed up to 54% higher hip and 38% higher knee forces in unsuitable shoe constructions. Counterfeits completely lack expensive midsole foams, which further increases impact stress.

  • Unstable sole construction. Too soft or unevenly foamed fakes promote misalignments and, according to orthopedic experts, increase the risk of knee and back problems.

  • No proof of quality. Original manufacturers test their models for hundreds of kilometers in lab processes; counterfeits skip these steps, which is why cushioning often "flattens" after just a few weeks.

  • Clinical data. Researchers at Rush Medical School demonstrated that rigid or misshapen soles significantly increase the knee adduction moment – a major risk factor for osteoarthritis.

 

🌎 3. Environmental costs of counterfeit shoes

  • Disposal as hazardous waste. Millions of seized fakes end up burned or in landfills; even recycling programs record high CO₂ loads.

  • Microplastic flood. A UCSB study estimates 5.6 million tons of synthetic microfibers from textile washing since 1950; low-quality plastics from fakes contribute disproportionately.

  • Global pollution chains. Microfibers reach seas, soils, and even human brain tissue - one wash cycle can release up to 700,000 fibers.

 

💸 4. Economic & legal consequences

  • Billions in losses. According to EUIPO, Europe's economy loses €83 billion and 790,000 jobs annually due to counterfeits.

  • Border seizures. 76% of all EU seizures come from postal/courier traffic, often shoes. The goods are usually destroyed - your money is lost.

  • No warranty. Fakes offer neither manufacturer guarantee nor

  •  Right of complaint.

 

⚖️ 5. Crime, terror financing & work ethics

  • Organized networks. According to Vision of Humanity, the trade in imitations is a lucrative funding source for extremist groups.

  • Forced & child labor. The US labor authority lists shoes among goods frequently produced under exploitation.

  • Unsafe workshops. Illegal production sites bypass all labor and safety standards - reports document slavery-like conditions.

 

🛠️ 6. Performance and service disadvantages

Criterion Original Fake
Cushioning technology
Patented foams, air or gel chambers Cheap EVA casting
Breathability
Lab-tested mesh fabrics Synthetic leather, low air circulation
Durability
300–500 miles running distance <100 miles before cushioning gives out
Warranty & returns
24 months legal plus goodwill No official warranty
Resale value
Authenticated platforms with “Authenticity Guarantee” Risk of bans & loss

 

🔍 7. How to recognize fakes

  1. Price trap: Extremely low price is a warning sign.

  2. Smell test: Pungent plastic or solvent smell indicates cheap chemicals.

  3. Seam & logo: Untidy embroidery, asymmetrical stripes.

  4. Box & accessories: Missing serial number or manual; originals have QR codes or NFC tags.

  5. Check points of sale: Use shops with authenticity service (e.g., eBay's Authenticity Guarantee). Brandstyle24 is also part of the eBay program.

 

🗝️ 8. Conclusion: Originals are always worth it

Authentic Sneakers protect your health, preserve joints, protect the environment, support fair jobs, and retain their value. Fake models are a short-lived risk product that in the worst case endangers your health and the safety of others. Therefore, consciously choose originals and buy from trusted dealers.


Tip: Share this post to warn friends about the dangers of fakes and raise awareness for responsible consumption.